Why share of search matters more than traffic in the AI era
via searchengineland.com
Short excerpt below. Read at the original source.
The SEO industry is entering its most turbulent period yet. Traffic is declining. AI is absorbing informational queries. Social platforms now function as search engines. Google is shifting from a gateway to an answer engine. The result is a sector running in circles – unsure what to measure, what to optimize, or even what SEO […]