American Eagle Credits Controversial Sydney Sweeney ‘Great Jeans’ Campaign With Boosting Sales and Brand Awareness
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Clothing retailer American Eagle is thrilled with the results of its “Sydney Sweeney has great jeans” marketing campaign — which became part of the national political conversation — and says it’s planning to do more with the actor later this year. The company said Sweeney’s jean collaboration sold out within a week with some items […]