Ecommerce PPC: 4 takeaways that shape how campaigns perform
via searchengineland.com
Short excerpt below. Read at the original source.
PPC for ecommerce operates differently from PPC for lead gen or SaaS. The way campaigns learn, the volume of conversion data, and the role each platform plays all require a distinct approach. After shifting into ecommerce, it became clear which fundamentals matter most. The guidance in this article reflects those lessons and can help whether […]