‘The YouTube algorithm actually changed, for the worse,’ says MrBeast’s Retention Director
via dotesports.com
Short excerpt below. Read at the original source.
Mario Joos, Retention Director for several ultra-popular YouTube channels, like MrBeast, Stokes Twins, and Alan’s Universe, claims that YouTube has changed the short-form content algorithm for the worse. This alleged change mainly hurts the creators who specialize in YouTube Shorts, but it’s supposed to be noticeable for every YouTuber who uploads Shorts at least semi-regularly. […]