Why advanced semantic techniques still matter in PPC and SEO
via searchengineland.com
Short excerpt below. Read at the original source.
Now that anyone can use AI to generate keywords and spin up a paid search campaign in minutes, it’s easy to assume the hard work is done. But creating structured, scalable performance still requires a genuine understanding of how search works. Techniques like n-grams, Levenshtein distance, and Jaccard similarity give search marketers the ability to […]