SEO, GEO, or ASO? What to call the new era of brand visibility in AI [Research]
via searchengineland.com
Short excerpt below. Read at the original source.
In June, Fractl and Search Engine Land surveyed 2,000 consumers and uncovered a startling statistic: 82% find AI-powered search more helpful than traditional search. While the SEO industry panicked, thought leaders and snakeoil salesmen took to LinkedIn to lay claim to this new frontier of AI-driven brand visibility: “It’s called GEO!” “No, it’s AEO!” “Oh, […]