How amplifying creator content strengthens trust and lowers media costs
via searchengineland.com
Short excerpt below. Read at the original source.
Brands often invest in influencer and affiliate promotions but stop short of giving the content additional reach, assuming the creator’s audience is enough. Using paid marketing, adding it to your site, and sharing it across your channels isn’t doing their job for them. It’s a way to grow your company by using their brand recognition […]