The Google Ads Demand Gen playbook
via searchengineland.com
Short excerpt below. Read at the original source.
Today’s consumers get pulled in a thousand different directions online: Scrolling YouTube Shorts. Tracking TikTok influencer content. Browsing Gmail promotions. Deciding whether the latest viral Facebook video is real or AI. And that’s all before lunch. Once, the path between intent and conversion was nearly a straight line. Now, in our new attention economy, constant […]