Sony Music Hires UMG Veteran Christopher Södergren to Lead Direct-to-Consumer Efforts
via billboard.com
Short excerpt below. Read at the original source.
Christopher Södergren has joined Sony Music as executive vice president of direct-to-consumer strategy and operations, a newly created role aimed at strengthening the company’s global D2C initiatives. Based in New York, Södergren will report directly to chief operating officer Kevin Kelleher. As evp of D2CSO, Södergren will lead efforts to enhance Sony Music’s ecommerce capabilities […]