Sky Sports axes female-focussed brand TikTok channel ‘Halo’ following fierce backlash
via media.zenfs.com
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Sky Sports has axed its new female-focussed brand Halo just three days after launch, following fierce criticism of the “patronising” TikTok channel. Sky announced on Saturday that it would cease activity on the social page which the broadcaster had dubbed its ‘lil sis’ and accepted that the concept was misjudged. In an Instagram post that […]