3 Common mistakes to avoid when investing in AI search

via searchengineland.com

Short excerpt below. Read at the original source.

SEO is at an inflection point due to the rise of LLMs as search platforms. This has led to a lot of contradictory information about how we should approach LLMs and whether we should even continue to call their optimization “SEO.” As a consequence, I’ve been dedicating much of my day-to-day as an SEO consultant […]

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