Google Ads experiment taps Twitter creatives for PMax campaigns
via linkedin.com
Short excerpt below. Read at the original source.
Advertisers setting up Performance Max (PMax) campaigns in Google Ads are spotting something unexpected — video assets from their Twitter (X) ad accounts showing up in the “Suggested” section for creatives. How it works: The discovered videos were automatically uploaded to a YouTube channel associated with the advertiser’s account. A transparency message confirmed the data’s […]