GEO startup Lorelight shuts down: ‘The problem didn’t need solving’
via growwithless.com
Short excerpt below. Read at the original source.
Generative engine optimization (GEO) platform Lorelight, is shutting it down – not because it failed, but because the problem it solved didn’t need solving, according to its founder Benjamin Houy. “Customers were churning because the product didn’t change what they needed to do. They would pursue the same brand-building fundamentals whether they had the data […]