The 25th-anniversary story of Accenture’s name, from the professional namer who led the project
via fortune.com
Short excerpt below. Read at the original source.
It was Tuesday in August when we heard the news: Following years of public acrimony and litigation, arbiter Guillermo Gamba ruled that our client, Andersen Consulting, would have to change its name by January 1, 2001. This was part of a separation from its parent company, Anderson Consulting. We had four months to come up […]