Oreo-maker Mondelez will use AI for TV ads next year
via reuters.com
Short excerpt below. Read at the original source.
Snacking giant Mondelez is using generative AI to slash marketing costs and is preparing to release AI-generated TV ads next year, a senior executive told Reuters. Jon Halvorson, Mondelez’s global senior vice president of consumer experience, said the company has spent more than $40 million on an AI video tool that can halve production costs. […]