ChatGPT, LLM referrals convert worse than Google Search: Study
via searchengineland.com
Short excerpt below. Read at the original source.
ChatGPT referral traffic converts worse than Google search, email and affiliate links, trailing on both conversion rate and revenue per session, according to a new analysis of 973 ecommerce sites. Why we care. AI search platforms are starting to refer meaningful traffic to retailers – but not yet sales. For now, Google (paid organic) search still […]