What they don’t teach you about marketing at Harvard Business School: Being positionless by Optimove
via amazon.com
Short excerpt below. Read at the original source.
What they didn’t teach you in the marketing org chart: how to win when the window is closing. Picture a marketer who sees VIPs starting to lapse on a Thursday morning. By noon, they’ve pulled the data, developed three creative variants, launched a triggered journey and measured incremental improvement. No tickets, no queues, no committees. […]