The next era of link building is citation optimization by Citation Labs
via citationlabs.com
Short excerpt below. Read at the original source.
Link building has to evolve. For years, SEOs measured visibility through keywords, rankings, links, and click-through traffic. Those things still matter. But the return signal has weakened, especially at the top of the funnel. The bigger shift is how your prospective customers solve problems. Buyers* no longer have to compress a question, constraint, fear, or […]