Can a fake brand win in AI search? New experiment says yes

via seranking.com

Short excerpt below. Read at the original source.

In November 2024, with SE Ranking’s research team, we began a 16-month experiment to test how AI-generated content performs in organic search. We launched 20 websites across different niches and tracked their performance over time. But we didn’t stop there. We wanted to look beyond rankings and understand how AI systems discover, interpret, and cite […]

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