SEO’s new goal in 2026: Recognition, not rankings
via searchengineland.com
Short excerpt below. Read at the original source.
For the best part of two decades, we had a clear and accepted mandate: Get your brand to the top of the search results page. The problem was understood, the success metrics were agreed upon, and a supporting ensemble of tools, talent, and tactics was built around solving it. Rankings were the scoreboard. Position 1 […]